African Fintech startup, Paystack has announced the launching of Pay with Apple Pay on it payments gateway.
Apple’s mobile payments and digital wallet service, Apple Pay, provides users with a secure and classified way to pay on their iPhones, iPads, Apple Watches, and Macbooks.
Apple Pay only made its way into Africa this March through South Africa, despite having a presence in almost every continent since 2014. Users in the country with Visa, Mastercard, and American Express cards can access the payment service from five different banks which includes Nedbank, Investec, Absa, Discovery, and FirstRand Bank.
The company, in a statement, called the integration “the fastest and secure way for Nigerian businesses to accept international payments.”
Paystack which was acquired by Visa at a wooping $200M+ is the first payment gateway in Nigeria to support Apple pay. By doing so, it gives Nigerian businesses access to millions of Apple Pay users in more than 60 countries where the payments service is active.
While the launch in South Africa showed Apple’s keen interest in increasing its penetration in Sub-Saharan Africa, the tech giant didn’t say if it would expand to other countries like Nigeria and Kenya.
These countries have also seen the adoption of digital payments increase significantly these past few years likewise South Africa.
However, instead of waiting for Apple’s next move, Paystack has taken the initiative to integrate the payment service on its platform.
The head of product expansion at Paystack, Khadijah Abu, said the integration with Apple Pay is the platform’s first global payment channel integration.
Furthermore, she said they are the first payment platform to support this channel in Nigeria, and they intend to integrate more global payment channels in the future to help connect Paystack merchants to the global economy.”
“We’ve integrated with Apple Pay because we want to give our merchants and their customers more payment choices. Customers also love Apple Pay, the conversions are great and our merchants can now reach an even larger audience,” she said.
The integration with Apple pay is similar to what Flutterwave, which is also a payment platform, did with PayPal way back in March. While reporting on this, she referenced how PayPal and Flutterwave offered the integration.
While the same applies to Paystack and Apple Pay, the playing ground is quite different. In Nigeria, Android is the king in the mobile operating system market, where the OS commands more than 87% share, compared to 7.75% for Apple’s iOS. Little wonder why the iPhone maker isn’t too keen on expanding Apple Pay into Nigeria while in South Africa, iOS has a 14.89% market share.
This statistic might be behind Paystack’s optimism that its integration with Apple Pay will not be affected, should Apple decide to extend the payment service in Nigeria. If anything, the company is looking to eat into Apple Pay’s market by replicating the integration for businesses in South Africa and Ghana.
HOW DOES IT WORK?
A customer with Apple Pay enabled will see the option to checkout using Pay with Apple Pay when they tap to buy from a Paystack merchant. Using Touch ID or Face ID, they can then go ahead and pay.
Pay with Apple Pay is available to Nigeria-based businesses that use Paystack. They can accept payments made through any of the Paystack-hosted Commerce tools and via multiple payment channels including cards, mobile money, USSD, QR codes, and EFT.
Over the past few years, Paystack merchants have accepted international payments from customers following the integration with global commerce platforms, Wix and Shopify.
Khadijah said regarding PayStack’s progress in the country, “We are seeing impressive growth in South Africa with thousands of new businesses of all sizes joining us every month.
Apple Pay is super convenient and secure and while we are beginning with Nigeria, we aim to bring this payment channel to all our markets.
Giving her opinion on how it would impact e-commerce in Nigeria, Abu said, in addition to merchants being able to sell to an international audience, the success rates of international transactions on the platform would improve significantly.
“There’s an existing eagerness to connect with the global market. This new payment channel makes it significantly easier to access and sell to that market.”